Are Clarks Popular in the UK?
In the world of shoes, Clarks is one of the oldest and most trusted shoe brands. This company specializes in providing high-quality shoes for men, women, and children. But are Clarks popular in the UK? How do they compare to other shoe brands in terms of sales, satisfaction, and market share? In this blog post, we will explore these questions and more.
Are Clarks Popular in the UK?
Yes, Clarks shoes are extremely popular in the UK. They are an extremely popular shoe brand and offer both men and women a variety of styles and designs. As a result of their comfort and durability, they are a popular choice among people of all ages.
Sales of Clarks Shoes
According to Statista, Clarks reported a turnover of about 775 million British pounds in the 2020/21 financial year, their poorest turnover performance over the period shown in the chart. This was due to the impact of the coronavirus pandemic, which forced many shops to close under lockdown measures. However, Clarks still generated its highest turnover figure in the Americas market, registering a turnover of 310.6 million British pounds. Moreover, another big market for Clarks was the UK market, which delivered a turnover of over 270 million British pounds in the financial year 2020/21. These figures suggest that Clarks is still a popular and profitable brand in the UK despite the challenges posed by the pandemic.
Customer Satisfaction
One way to measure the popularity of a brand is to look at its customer reviews and ratings. Clarks has received mostly positive feedback from its customers on various platforms, such as Trustpilot and its own website. Customers have raved about Clarks for its courteous and professional staff, its diverse and customizable styles and sizes, its excellent and long-lasting shoes, and its hassle-free returns and exchanges policy. Some of the recent reviews from Trustpilot are:
The manager at the Inverness store was absolutely amazing, wanted to get our little boy his first shoes, and we didn’t really know where to start. The manager explained how the shoes should fit and taught us a little trick to get the shoes on. He went above and beyond, and we are really grateful! (The family from Derby).
Victor, at 149 Victoria Street SW1E 5NH store, was attentive, knowledgeable and very helpful and friendly when I purchased my black leather trainers. A credit to the Clarks company.
Mary P in the Abbeycentre branch helped us out tonight measuring and fitting some new school shoes for my daughter. She went above and beyond to make sure we had as many options as possible and the shoes my daughter chose were perfect for her. Mary was so friendly and knowledgeable when it came to getting the right size and style and honestly the service was second to none. We will definitely be back again. Thank you so much Mary!!
These reviews show that Clarks has a loyal and satisfied customer base in the UK who appreciate its service and products.
Market Share
Another way to measure the popularity of a brand is to look at its market share, or how much of the total sales in a given market it accounts for. According to Mintel, Clarks had a significant 9% share of the UK footwear market in 2019, making it the second-largest footwear retailer after Sports Direct, which had a 12% share. Clarks also had an impressive 23% share of the children’s footwear market, making it the leader in this segment. A survey by Mintel also found that Clarks was the most trusted shoe brand among UK consumers.
Clarks market share has declined slightly over the years as it faces competition from other brands such as Nike, Adidas, Skechers, Next, Primark, and Asos. However, Clarks still remains one of the most popular and trusted shoe brands in the UK.
Conclusion
In conclusion, based on the evidence we have presented, we can confidently say that Clarks is one of the most popular shoe brands in the UK. Clarks has been able to maintain its popularity by offering high-quality, comfortable, stylish, and sustainable shoes for men, women, and children. Clarks has also been able to adapt to changing consumer preferences and trends by offering more online options, more sustainable products, and more innovative designs. Clarks is a brand that has stood the test of time and continues to appeal to customers across generations. What do you think about Clarks shoes? Do you own a pair, or are you planning to buy one? Let us know in the comments below!